TradeLens
Alerts & Notifications
Role: Design Manager
Design Direction • Product Strategy • User Research • Product Design
Overview
TradeLens customers needed a smarter way to stay ahead of disruptions in their global shipments. The existing notification tools were rigid and offered little visibility into when or why alerts were triggered. Our goal was to create a configurable alerting framework that allowed users to define rules based on thresholds, exceptions, and data-quality triggers, ensuring they could act on issues before they became costly delays.
The new system supported three alert types:
• Internal: Data quality alerts for TradeLens teams and publishers.
• Proactive: Real-time event triggers from customs or carrier updates.
• Exception: Rule-based alerts tied to deviations from planned schedules or cargo conditions.
Together, these alert types formed the foundation of the new Notifications and Alerts feature within the TradeLens Core platform.
The Notifications and Alerts feature of TradeLens Core enables users to receive no
My Role
As Design Lead, I created the initial flows, prototypes, and interface patterns for configuring alerts and reviewing notifications. I partnered with Product Owners to translate complex business logic into clear UX patterns and collaborated with Engineering to ensure scalability and technical feasibility.
I also worked closely with TradeLens customers and internal operations teams to understand how different user types prioritized and interpreted alerts. Insights from these sessions directly shaped the configuration experience and the way urgency, priority, and visibility were presented in the interface.
Outcome
The Alerts and Notifications System established a standardized framework for how TradeLens users monitored data quality, exceptions, and critical shipping events. It introduced configurable business rules for the first time, allowing users to customize triggers based on their operational needs.
The redesign improved user efficiency and reduced reliance on manual tracking across large enterprise clients. It also created the foundation for predictive automation and risk-based alerts, which now power future TradeLens releases.
Initial Notification creation screen. Users can set delivery options, additional parties and notification types.
Notifications Inbox
Inbox Screen (All)
Filter Example
Multi-select option panel
Selection option set
Single line notification options
Outcome
The Alerts and Notifications system established a standardized framework for how TradeLens users monitored data quality, exceptions, and critical shipping events. It introduced configurable business rules for the first time within the platform, improving user efficiency and reducing reliance on manual tracking. This foundation continues to support new automated workflows and predictive insights in later TradeLens releases.”