TradeLens is a Enterprise level B2B solution that aims to simplify global shipping through digitization and Blockchain technology. I was hired in 2018 to oversee the UX of what was then largely utilized as a sales tool. In the next 4 years, I redesigned, defined and enhanced what became the lead offering to many of TradeLens major users, which included Walmart, GE, Nestle and Kawasaki.
My role was was to oversee the entire end to end user experience and interface design. For design, this included, overseeing new design features, designing out new enhancements, working with Product Owners and Engineers on ensuring timely sprint releases, and working with QA teams on identifying and fixing bugs and discrepancies. Post design, I managed all user analytics, onboarding product guides, surveying and user feedback, research and requests. My role began as a Senior Designer, overseeing a team of 1 junior Designer, and by year 4 I was serving as Head of Design and User Research managing a team that focused on design, research and user feedback.